Attention was created in many places.
The museum, collection and events had substance. Impact grew when experience, content and communication told the same story.
Market · Community · Experience
Finowfurt Aviation Museum: reach as a system
Museum, events, website, film and PR were treated as one connected experience and communication system.
The channels were connected.
Website and wiki, photo and video, event support, community work and international PR were built as connected communication.
Separate activities became a recognizable system.
Website, content, events and media work reinforced one another. Archived work and international media pickups still make the project tangible today.
The pattern
Reach grows when experience, content, community and media work reinforce one another.
Work artifact
Website, content and experience designed as one system.
The archived website shows how museum, events, wiki, media and visitor information came together in one digital access point.
WebsiteWikiFoto & FilmEventsCommunityPR
Film & recognition from the project environment
A similar problem?
The traction analysis is the clean starting point to clarify bottleneck, priority and execution.